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Matthieu Bruneau – Standards


In 1952, in his novel East of Eden, John Steinbeck wrote: “It is true that two men together lift a weight more easily than a single man. A team can build automobiles faster and better than a single man. And the bread that comes out of a factory is cheaper and of more uniform quality than that of the craftsman. When our food, our clothes, our roofs are no more than the exclusive fruit of standardized production, it will be our turn. Any idea that does not conform to the template will have to be eliminated. ” Today, we can...

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