Coca cola “habibi”
Coca cola “habibi” (my love in Arabic), is the name I chose for this series because coca is a very popular drink in Morocco, and even if today it has become more democratized, when it first appeared it was reserved for rather wealthy classes for festive moments. This bright red dresses the streets, walls, beaches, grocery stores, vehicles, sidewalks, many parasols,… of Casablanca. The brand is everywhere, very visible. It is part of everyday life, it is now an integral part of the country’s environment. The effect of brands!