If there is something that marks this contemporary time is people’s obsession with building their own images. Obsession wich is not limited by desire’s fisicality for unreachable aesthetic patterns, but goes through a more subjective plan, about the image that we picture of what is beyond the flesh, our values, life style, our consumption power. Whenever I search in literature for the meaning of “moral” the question that outlines this concept is always essencially the same: what do you do when no one is watching? But today, in a context of massive social media users, of consolidation of what have become the spectacle’s society, I stumbled on the search of a new concept, capable of answering another side of this same question: what do you do when everyone is watching? In the absence of aswers I keep through the path of questioning. If the digital era took the self-image’s management to another level, where everyone has become the editor of their own life’s timeline, what are the values behind the decisions about what to show and what to hide? What...
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