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Scoop: here comes the bride !


In France, the future still looks rosy for marriage: according to official figures, almost 240,000 couples tied the knot in 2014. Behind all of these ceremonies there is a highly lucrative market. One of the key ingredients for a successful wedding, at least as important as the cake, is photography. Wedding photography, a tradition going back to the end of the 19th century, has evolved as marriage itself has changed. From the 1970s onwards, it shifted away from its conventional format as family structures were remodelled and marriage itself became less popular. Over time, couples came to want photographs that...

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