Pol Kurucz’s Uncovers photo series is a Franco-Russo-Brazilian co-production that pokes fun at conventional magazine covers. Rather than posing to sell, the Uncovers models follow their own aesthetic and behavioral norms to tell a colorful story. Uncovers wants the fashion-savvy crowds to reflect on conventionalism and the lack of freedom in the representation of women in commercial publications.
The shootings took place in Rio de Janeiro and São Paulo during Pol’s transition phase from the fine art world to the more polished and glamorous universe of fashion magazines. The series was a delicate balancing act between the amazement, the deep respect and the irony that the fashion industry inspires to the photographer.
This unpublished photo series will be part of Pol Kurucz’s upcoming 2017-2018 exhibitions: www.polkurucz.com/exhibitions
The next series will include Glam Jail (eight female fashionistas glamorizing a prison visitor booth), Hair Stories (visual hair styles allegories), Bus to Nowhere (an urban tale of human interactions inside a bus gone mad), and Femiticians (a project portraying women who steal the roles of male politicians).