Photo London was a real success, the public and the collectors came, the conviviality and the enthusiasm were never less. There was however a jarring note. You are a well-known gallery, celebrated and rich, you are located in the central court, on the ground floor or on the first floor. It’s a climactic moment, everyone sees you, compliments you. You are a less well-off gallery, less well-known, you are away from the action, located in an annexe or, even worse, in the basement: there frankly, it’s a horror story. The head of the publishing house Damiani told me that he could count the number of visitors per hour on the fingers of one hand and Adélie Genestar, the director of Polka made the same calculation on both hands and that was per day.
Photo London has a formidable potential and this ferment of lectures, readings, speeches so dear to the two directors Fariba and Michael has now placed London among the fairs not to be missed.
See virtual visit of Photo London