The Musée suisse de l’appareil photographique is teaming up with Festival Images Vevey to present the exhibition Holding the Camera by Alberto Vieceli. Between 2015 and 2019, the Zurich graphic designer collected more than 700 images in textbooks, flyers, brochures, photographic magazines. Most of these publications date from the 1950s and 1960s, some are more recent. These images have a didactic function. They show the ideal way to hold a camera, whether it’s as tiny as a spy Minox or as bulky as a large format Sinar camera. Alberto Vieceli selected around 350 of these images from the book Holding the Camera,...
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