I come from Normandy and I like window-shopping. Since I’m a teenager, Deauville sounds softly as a place of fashion and shopping, luxury and elegance.
When I arrived in Deauville, for the Planche(s) Contact festival residency, I found again my teenager excitement in front of these shops’ windows sparkling with colors and fabrics, packing with famous clothes brands with elegant lines. All the town seems to dress in all its finery. The parasols wear knots worthy of the most famous fashion designers, new frame walls appear as dresses of the shops and houses frontages, nylon and silk of jockeys clothes gleam under the lights of the horses bets, and the planches sometimes take on an air of fashion podium.
Thus, Deauville has become a symbol of stylishness and luxury; an accessory we love to wear to wreathe ourselves in elegancy. Deauville inevitably became a brand as itself.
(Ecole Nationale Supérieure de la Photographie (ENSP), Arles)
Planches Contact 2016