For her latest exhibition, I Try So Hard, Corinne Mariaud examines the figure of the model and focuses her attention on the smile. While the smile is an important part of the image of women in the fashion world, what becomes of it through the lens of an art photographer?
Mariaud offers two ways of looking at the smile: one relies on duration (video) and the other on repetition (photo series). In the videos, the models are filmed head-on for two minutes, a smile frozen on their faces. As time passes, their faces contort, showing their discomfort and the difficulty of holding the pose.
The rules are simple: one model, three different styles of hair, makeup and clothing. What each image shares is the smile, identical from one image to the next. By playing with the standard practices of fashion today, Mariaud transforms the models beyond recognition.
Read the full article in the French version of L’Oeil.
I try so hard de Corinne Mariaud
From January 24th to March 21st 2015
Galerie Annie Gabrielli
33, avenue François Delmas (av. de Nîmes)
The Gallery will be close from 9th-17th February