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Colorama: a legendary saga


From June 14 to August 22, the YellowKorner galleries exhibit a series of impressively sized advertising photographs. The origins of the collection go back to giant backlit images made by Kodak and displayed in the main hall of the Grand Central Station in New York. At the time, the company boasted that the sky was the limit in photographic innovation. Used from 1950 to 1990 as ads in the legendary Manhattan train station, the posted photographs were transparencies of exceptional dimensions: 60 feet wide by 20 feet tall. This scale had never been attempted in the world of photography. Thanks...

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