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Chris Pichler: The book maverick by Jeff Dunas


Nazraeli has published over 400 titles in the 25 years Chris Pichler has been exercising his vision for photo books. Jeff Dunas sat down with the maverick and tried to figure out what makes his publishing house so different from the others. Growing up in Lawrence, Kansas, the future maverick art book publisher Chris Pichler had a guardian angel named Nazraeli. By the time he was 18 years old, he knew he had but one goal, one overriding interest, one passion: Publish photography books. Later, armed with a degree in fine art and a desire to live in Europe, Pichler arrived in Germany where he got a job packing lamps in a warehouse by day, and putting together books by night. On occasions when he had only enough money to print a book, he’d hand-bind them himself.

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