The fashion world and the creative industries in general are filled with assistants, little minions and interns toiling in the shadows of their masters, waiting for their own time to come.
Brais Vilaso and Xim Ramonell have given them a voice with the tellingly titled magazine Assistant—for once their names are on top! It seems like there’s a new magazine every day, maybe more, and rarely are their ideas original. So let’s celebrate the appearance of Assistant, with its creative, lighthearted look at the world of fashion through interviews, portraits of famous artists’ assistants, and photo series. The content is fresh and free from the dreary hipness of its fellow publications.