The dress is the last thing that goes into the photograph. It must be like it was already there somehow. The photographs are of real families, realistic situations. It is not the fabulous, perfect, rich, pretty, successful—this is not contemporary. That is 90s, 80s, for the galloping economy. GREY makes sense today. It is younger, fresher, up to date,” Valentina Ilardi Martin says of her vision for Grey Magazine, a sumptuous compendium of fashion photography, fiction and poetry that has been published in a hardcover periodical every spring and every fall since 2009 and features photographers including Martin Parr, Nan Goldin, Sarah Moon, among many more.
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