Business of Fashion was created in 2018 when photographer Paul Kooiker was invited by Michéle Lamy to do an art performance during Voices, an annual invitation-only event organized by the Business of Fashion (BOF) that gathers some of the most influential tastemakers of the global fashion industry, uniting them with innovators and entrepreneurs who together hold great influence on popular culture.
Kooiker’s response to Lamy’s request was to photograph the guests one by one, equalizing them by capturing each from the neck down in a uniform “limbs-splayed” pose. Shot against a blank grayscale backdrop, the subjects, often accustomed to public recognition, become semi-anonymous, headless mannequins reminiscent of the window displays, mail order catalogues, and online marketplaces that drive the industry forward. Balancing a voyeuristic intrigue with tongue-in-cheek humor, the photographs reveal to the viewer the often banal clothing of those who are anything but.
TBW Books : Annual Series No. 7 | Four Book Set
Carmen Winant | Body Index
Juergen Teller | The Nipple
Mona Kuhn | Study
Paul Kooiker | Business Of Fashion
8.75 x 11 in.