Founded in 1998, the Prix de la Jeune Photographie de Mode is organized by the Laboratoire Picto. The prize aims to highlight the work of young fashion photographers. For the 2012 edition, nine figures from the world of photography met to select the winner: Hélène B. (Photography agent), Youn Chong Bak (Creative Director of SMALTO), Sophie Delaporte (Photographer), Thierry Lasry (Glasses designer), Séverine Morel (Art buyer at Havas Paris and author of the ‘Trends’ column for Le Journal de la Photographie), Isabelle Peyrut (Fashion editor at Be magazine), Fabrice Rohan de Chabot (Editor of Technikart), Cécile Schall d’Aram (Founder and Director of Fotofever) and Valérie Theveniaud-Violette (Head of syndication for Figaro). The top prize was awarded to Oliver Fritze, while Alexandra Taupiac received a special mention.
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