Tattoos are everywhere – on TV, in museums, on billboards, in football stadiums, on one’s little niece’s Barbie doll and on a neighbour’s arms. Photographer Dom Pichard – pseudonym P-Mod – travelled the world for more than a decade to capture the faces of those who matter in the tattoo world. Dom took a front row seat to witness a marginal subculture morphing into an everyone’s consumer choice. In 2007, following a decade long career in a photo lab threatened by the advent of digital technology, Dom became a portrait photographer. He focused on music and tattoos, forms of cultural...
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