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C41 : Leone : What would beyonce do ?


Independent creative production company, publishing house and magazine C41 presents “What would beyonce do?”, a limited edition photography book by Leone (Leone Balduzzi). Representing the second chapter of the editorial project C41 Editions, the book is a visual autobiography of Leone, who, through a series of self-portraits, offers a glimpse into his multi-faceted personality, as well as authentic scenes of everyday life in Italy.

Started in October 2020, C41 Editions publishes a series of collectible books that explores key figu- res in contemporary culture through in-depth visual narrations. C41 states that their mission is “to tell extraordinary stories.” The first C41 Edition was titled “Ugo La Pietra: From Extraction to Architecture’’ and focused on the Italian designer, architect and academic’s work between 1990 and 2000. C41 embarked on this project to further focus on contemporary issues from all over the world and reflect the most outstanding visions of our time by engaging a new generation of style leaders.

The second chapter of C41’s editorial research focuses on Italian photographer, creative direc- tor and C41 co-founder Leone. A portraitist characterized by his ironic style and an eclectic professional background, Leone has worked in film, fashion, music and media with leading players and brands such as Flos, Nike, The North Face and with key personalities such as Noah Carter and Ashley Graham.

With a bright orange hardcover and an illustration drawn by Thomas Cian, “What would beyonce do?” represents Leone’s journey of self discovery through his photographic work; a witty and sharp narration that unveils a new facet of his personality with every passing page. As Leone states, “this is a strongly autobiographical book and that is why I think you will not like it.”

Combining digital, iPhone and film shots, Leone’s self-portraits also offer an invaluable glimpse into an authentic Italian lifestyle, presenting a fun, playful and fashionable aesthetic, though also conveying a sense of grit that is often overlooked by the glamourized gaze of outsiders.


C41 : Leone : What would beyonce do ?
Limited Edition of 200 copies
Available at C41’s website and Riviera Creative Space (Milan)




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