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Atlanta 2014 : #weloveatl

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It all started with Instagram. Tim Moxley, a commercial photographer of 20 years, was checking the #atlanta feed of his Instagram back in 2012, only to find a “lot of selfies and other crap.” Feeling that there was a need to be fulfilled, he started to think of a way to tell a simple, authentic story about the city through images while at the same time serving a charitable cause.

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