Search for content, post, videos

Atlanta 2014 : #weloveatl


It all started with Instagram.

Tim Moxley, a commercial photographer of 20 years, was checking the #atlanta feed of his Instagram back in 2012, only to find a “lot of selfies and other crap.” Feeling that there was a need to be fulfilled, he started to think of a way to tell a simple, authentic story about the city through images while at the same time serving a charitable cause.

He met with fellow photographers Aaron Coury and Keith Weaver and together they hatched the idea: building a community of photography-minded souls united around an hashtag and a shared pride for their city. The Instagram submission device #weloveatl was born.

Three months later, the team opened a gallery show showcasing the pictures collected through their feed. Whereas they expected a few submissions, within 30 days of sending request, they received thousands of photos. The success was unexpected but reflected, according to Moxley, a true need for people to showcase their love for the city.

Last year, the #weloveatl team bought an old food truck through a Kickstarter campaign and turned it into a mobile photo gallery. They have curated close to 1,000 pictures to this day. Their operating system is quite simple: Once they pick a picture that they feel tell a compelling story of Atlanta, they email the photographer, asking for permission to use the image. Then they print it and sell it for a modest sum (4”x6” sells for $5; 10”X10” for $40). All proceeds go to a charitable in-town organization.

“Originally our motto was “taking the arts from the streets to the streets,” said Moxley. “I am not sure what it is right now,” he added with a laugh, “but we continue to be interested in unconventional spaces to exhibit work.

Their most recent endeavor, “45×45: Neighbors Connected” is true to their words. Inspired by French street artist JR’s “Inside Out” project, it features 45 portraits of residents living in 45 neighborhoods adjacent to the BeltLine, a 22-mile loop of trails and public parks recently reclaimed from historic railroad corridors. For each neighborhood, #weloveatl assigned a photographer and gave him/her mission to shoot a portrait of one of his residents. The result is an outstanding 15-foot-by-50-foot wheatpaste, comprised of the 45 monochrome portraits plastered on a concrete wall. “We really wanted to show that the BeltLine is more than just a place to walk. It is all about connecting humans. And that what we are interested in,” commented Aaron Coury.

ACP Closing Party
October 30th, 6-9pm
Ponce City Market
650 North Avenue NE
Atlanta, GA 30308

Create an account or log in to read more and see all pictures.

Install WebApp on iPhone
Install WebApp on Android