Published by the Instituto Moreira Salles in São Paulo, the book As origens do fotojornalismo no Brasil: um olhar sobre O Cruzeiro (1940-1960) (The Origins of Photojournalism in Brazil: A Look at O Cruzeiro, 1940-1960) explores the same themes of the eponymous exhibition. The work retraces the history of photojournalism in Brazil through the pages of the magazine O Cruzeiro. First published in 1928, O Cruzeiro became one of the country’s most influential magazines in the 1940s and 1950s, playing a key role in the spread of photojournalism there. This is the story that Helouise Costa, professor and researcher at the Museum of Contemporary Art at the University of São Paulo, and Sergio Burgi, coordinator of the institute’s archives, undertook to tell in this book. Featured are images taken by the magazines main photographers (Pierre Verger, Marcel Gautherot, Ed Keffel and Luiz Carlos Barreto), organized around themes including the Brazilian people, urban life, politics, private life, the media, the arts, and the issue of native people. Texts in the book help place O Cruzeiro into the context of the era’s media landscape
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