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Vevey : The Rediscovery of Photochroms


Color is the norm for digital photography. Black and white is nothing but a filter applied before or after the shot. It’s one of a multitude of vintage effects. It keeps a patina of classicism, an aura of authenticity that seduces a number of amateurs and professionals alike (a quarter the winners from the recent World Press Photo were rewarded for black and white images) . However, this patina, this aura, now depends on an algorithm that changes the polychromatic to monochromatic.

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