The Impossible Project and Third Man Records share the same belief: that making something real and tangible is more important than ever before. At the heart of Third Man is their Nashville headquarters and retail store. It is here that everything from vinyl mastering, live performances and record label activity takes place. All Impossible film is made at our factory in Enschede, the Netherlands, using the original Polaroid machines and our own new recipes. Third Man’s motto is ‘Your Turntable is Not Dead’. Neither is your Polaroid Camera.
To launch the collaboration, Third Man have selected three photographers to create a unique photo exhibition using the duochrome film. The exhibition will open on 10th September in the iconic Blue Room at the label’s Nashville HQ and will run until 16th September.
The photographers are New York-based photographer Patrick Pantano, who shot the cover photos for the White Stripes’ Elephant and White Blood Cells albums; musician and tour photographer David Swanson who has worked as Terry Richardson’s assistant, and Third Man’s own Angelina Castillo
“Photography using mechanical means is a beautiful art form. Digital pictures are very portable and easy to make happen, but you can’t hold the photo in your hand, or put it in a family album. T here’s a romantic feeling of pulling a photograph out of a polaroid camera, holding it your hands and showing it to others. It can’t be replaced or replicated.”
– Jack White
“Since the start of The Impossible Project, we’ve always collaborated with like minded people and companies, and the guys at Third Man really couldn’t be a better fit. We both celebrate making real things, records and photos you can actually hold and pass around, and all the struggle and pride that comes with it. The black and yellow film is also one of my favorite things to date, so I couldn’t be happier that we’re releasing it together with such a great partner.” – Oskar Smolokowski, CEO of The Impossible Project
- The Impossible Project teamed up with Third Man Records to produce a limited edition film for Polaroid cameras
- The film launches on September 10th with an exhibition open to the public at Third Man Record’s headquarters in Nashville. The show will be up for one week
- The film develops in black & yellow – inspired by the label’s signature colors
About the Impossible Project
When the last Polaroid factory closed down in 2008, we stepped in to rescue their machines. We still believed in the power of analog photography, even in the digital age. We wanted to create our own instant films to save the millions of original Polaroid cameras out there from becoming obsolete.
After years of research and refinement, we are now the only people making film for 600, SX70 and Spectra/Image Cameras, as well as 8×10 large format film at our two factories in Enschede and Monheim.
About Third Man Records
Third Man Records was originally founded by Jack White in Detroit, MI in 2001. In March 2009 a physical location was established in Nashville, TN.
From its impressive Nashville headquarters Third Man operates everything from vinyl mastering, live performances, a retail storefront, photo studio, dark room, mail order, record label offices and a live venue with analog recording capabilities.
Available from the 10th September, the film can be purchased via Impossible’s website https://shop.the-impossible-project.com/shop, Third Man Records and selected retailers at the price of €21 (or equivalent local currency).
