Karl Lagerfeld created the 2011 Pirelli calendar « Mythology ». There are 21 protagonists of this edition: 15 female models, 5 male models, and the American actress Julianne Moore.
« What made I choose the theme of Greek and Roman mythology? Because it’s my favourite religion: one God for every occasion. I’m a polytheist: all present-day religions are recent, but I prefer this mythology, which does without hell, without sin (an obstacle to happiness), and without forgiveness. Simone Weil said that Jesus was a direct descendant of Prometheus – which caused a scandal at the time. I love the goddesses, because they were the first emancipated women. They had a right to everything. The female divinities and the Muses are feminists! »
« What does Pirelli mean to me? It’s a tyre manufacturer that made an image for itself with these calendars – you can’t buy them, and this gives them an aura of mystery. It’s a form of viral marketing way ahead of its time. When they started, they made them for mechanics and truck drivers! But they soon became landmarks in the art world. »
December 2, 2010
