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Miss Rosen :–Book Review #41

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Advertising is, after all, artificial truth,” writes Steven Heller in the introduction to Advertising From the Mad Men Era: The Sixties (Taschen). This is the second in a two-volume slipcased look at the mid-century edited by Jim Heimann and featuring texts by Steven Heller. The first book, which covers the Fifties, introduces us to the classic lexicon of myths and symbols of the American advertising industry. As Heller aptly surmises, “Fabrications and exaggerations existed, but no one cared because the images, words, and concepts toed the line between the possible and the preposterous. What’s more, by the early Sixties postwar Americans were happily conditioned to believe anything the mass media put forth, and advertising was embraced without question.

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