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Les Garçons Coiffeurs : Joachim Romain : Fast Shop


In 2023, visual artist Joachim Romain will celebrate his 20-year career with multiple events throughout the year in France: exhibitions, collaborations, editions, prints, etc.

In his Fast Shop series, Joachim Romain draws on his intuitions and feelings about the frenetic and hypnotic impulses caused by online shopping.
Indeed, the rise of new technologies and the virtual have allowed brands to develop worldwide via the support of the web. E-merchandising has spread, now offering consumers dematerialized commercial transactions and more comprehensive choices than what a real store can have. The human being can thus save time, without moving, compare the prices of products and thus benefit from the best offers, benefit from the opinions of other customers, easily buy abroad and access in a few clicks a wide range of products with a larger selection than you can find in stores.

Overlays, repetitions, blurs, color aberrations, dead pixels, multiplications, ink saturations… are the results of its voluntary – involuntary – mutation to express our purchasing behavior in the virtual world. . He then twisted, burned, tore, painted, glued the photographs obtained to sculpt his own prints and recreate on “canvas” the urban wear and tear of the street from which his art originated.


Exhibition at Les Garçons Coiffeurs, 19 Rue Clauzel, 75009 Paris / January 2023

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