At age 20 Guillaume Grasset left Paris to start his own American dream. He spent a few years assisting many talented photographers in LA before starting his solo career. With an acute awareness and a free spirit, Guillaume seeks out new visual spaces, exploring deserted playgrounds, bright & natural environments, vibrant megalopolises to emphasize the place left to nature.
Guillaume traveled through quiet nights and peaceful days. With his medium format camera, he gives an eccentric personality to fragments of everyday California and drives the spectator into a poetic daydream.
At first, his images seem endearingly carefree, but he progressively focuses on how man is constantly altering and reshaping the environment. His images become reflections of a land turned upside down by cycles of economic boom and bust, conquest and isolation.
A land caught between the harsh realities of the American way of Life and the glamour of California Dreamin’.
Biography :
Born in 1973 in France, Guillaume Grasset has lived in Los Angeles fora few years in the mid nineties.
He assisted famous photographers such as Herb Ritts, David LaChapelle, Peter Lindbergh, Steven Klein. Back in Paris, he became a professional photographer.
He concentrates his personal projects on exploring the impact of men on the environment.
Guillaume’s work has been exhibited in Paris, New York, Chicago and is represented by Salomon Duval Gallery in Paris and Envie d’Art in London.
Guillaume Grasset – California Dreamin
From October 26th to November 28th, 2012
Gallery Carte Blanche
973 Valencia St,
San Francisco, CA, 94110 – USA
Open everyday 11am-7pm, except Tuesdays
