G Editions released Cowboy Up!, a new book by Thom Gilbert.
Cowboy Up! offers an exclusive behind-the-scenes look at the world of professional bull riding. Thom Gilbert captures the now #1 spectator sport in America. Here are 185 photographs of more than 60 top riders, captured in their raw intensity. From the electrifying moments in the arena to intimate portraits of the riders in their personal lives, Gilbert’s powerful images provide an unparalleled glimpse into the world of bull riding.
Cowboy Up! features profiles, interviews, and fine art portraits of prominent bull riders like World Champions Daylon Swearingen, Jose Vitor Leme, and Cooper Davis. Gilbert’s unique access allows him to document these athletes both in action and at home, with exclusive ranch visits to featured riders. The collection includes not just the riders themselves, but also the bulls, the crowds, and the atmosphere that make bull riding an unforgettable spectacle. Gilbert’s work provides a deep look into the sport, showcasing both the physical challenges of the athletes and the mental drive behind their daring feats. This groundbreaking work is the first of its kind, complied by the access provided to their riders by the PBR, the Professional Bull Riding association.
Thom Gilbert is an acclaimed documentary photographer with over 30 years of experience capturing striking portraits of iconic figures across a wide range of industries. Born in New York City, Gilbert is best known for his documentary and portraiture-style work, which has been featured in Interview, New York Magazine, LA Confidential, and more. His previous books include Soul: Memphis’ Original Sound, Blue Suede Shoes: The Culture of Elvis, and Waves: Pro Surfers and Their World. With a career marked by prestigious awards, including the Hasselblad Masters Series, Gilbert continues to document the people and cultures that define our world.
Thom Gilbert : Cowboy Up!
G Editions
Jacketed hardcover
256 pages
8½ x 10″
185 photographs
ISBN: 978-1-943876-68-6
$45
www.geditionsllc.com














