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Daniel Miller Talks About How the Gallery World is Changing


Interview by Andy Romanoff Daniel Miller is always thinking about where the market for photography is going. I’ve watched as he experimented with pop-up galleries and followed his early decision to put energy into the world of online sales. He’s not a guy who bemoans what was; instead I see him working hard to bring something new into existence. With the changes of the last few months only accelerating the ongoing shifts in the gallery world, I thought it might be interesting to sit down with Daniel and see what he was thinking about right now.   AR – Hi Daniel, let’s start here. How have you fared since the worldwide epidemic began? DM – We were fortunate to have eight years of daily online-selling experience with before COVID-19. Having thousands of collectors and data points to analyze what collectors are buying and are not buying online is helpful. You’d be surprised. For example, online, there is a distinct difference in sales between a horizontal and vertical photograph, if all other variables are the same. Also, some works that...

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