With his reportage In God we trust, produced between 2017 and 2019, Cyril Abad offers us a trip to the heart of the eccentricities of religion in the United States. This exploration of American society through the religious prism testifies to the efforts made by the many Protestant Christian churches (which account for 52% of the population) to cope with a drop in attendance. Inspired by marketing techniques, the new evangelistic practices take into account the particularities of the geographic areas and communities that are located there. Often thanks to huge investments, new uses, new infrastructures satisfy targeted groups. The...
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