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Bologna : Foto/Industria 2015


Products and Image Design 1920s-1930s in Germany. Hein Gorny was a much sought-after industrial and commercial photographer in Germany. Many of his industrial commissioners, such as Pelikan (producer of stationary, founded in 1839), Bahlsen (industrial biscuit bakery, founded in 1889) and Rogo (manufacturer of hosiery and nylons, founded in 1886), attached high value to modernity, aesthetics and design, not only in terms of their architecture, production structures and products, but also in terms of their visual representation. Gorny’s imagery draws on the photographic tendencies propagated in association with the theories of the Bauhaus and the Deutscher Werkbund. As the precursor of the well-known Bauhaus, the latter had...

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