German publisher Steidl, known for its limited editions, high-end projects and know-how, will be launching in July: Paper Passion, the scent of a "freshly printed book". In charge, Karl Lagerfeld and Gerhard Steidl, regular partners in publishing, both attracted to the scent and sensuality of books and known for their obsessive personalities, the designer and publisher have associated with the perfumer Geza Schoen to make a perfume.
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