made in Hollywood by Jean-Paul Gavard-Perret
A specialist in portraits, the British photographer Vicky Martin shakes up the vision with effects of inappropriate but never exaggerated vehemence. Her new “expectations” have fun playing with classic Hollywood stereotypes of femininity.
With “Hollywoodland”, the photographer explores the identity and emotions that are created by her “made in USA” scenarios. The humor is ever present and proves how stereotypes conflict with what it means to be a woman.
The artist’s goal is always the same: to convey emotions and combine them with contradictory feelings of ambivalence and challenge. Her characters are submerged here (the less they pretend to be) by the pressure of the cinema to conform to the Hollywood feminine ideal.
