The photographic series that I propose is entitled “Macarena Project” and it has taken its current dimension through several stages.
Last year before going to work I used to listen to this very fun song from Los Rios …. “Macarena”.
I struggled to integrate into the office life and I was trying to boost my energy with this morning ritual.
From here I started to post on Facebook my images with texts where I was pretending to speak with this imaginary friend; Macarena.
I have created this funny alter ego to which I asked questions.
Lots of people were asking me who was Macarena … just a song I used to replied, but little by little I realized that Macarena had taken a deeper dimension for me.
Macarena was more than a Los Rios song … it was the funny, superficial and optimistic part of me.
It was a very powerful filter to express my thoughts. Sarcasm and humor play a key role in this series of self portraits that I created for this project.
So I started this series of images by fully assuming this “double identity”.
My goal is to create funny pictures that touch strong topics for me as Sara, me as a woman and me as an artist.
I pose in different places of the house where I live by questioning myself about personal and feminine issues; my body and the media, my age, love, nationality and belonging.
I revisit the imagery of the story of art with “Portrait of a Lady”, or I pose as Eve in the living room, I make fun of Lara Croft; I wrap myself in my bed linen as if I were an emperor to exasperate my Italian origins, I created a magic cube that I put in my head and I pose with a headband with the shape of unicorn to reflect about the myth of the uniqueness of which we are more and more victim in a system that repeat us “YOU ARE UNIQUE” or “BE YOURSELF”.