In the landscape of photographers’ agencies, Modds, founded in 2011, is unique. It is run by an unusual team of two young women activists who fiercely defend their artists—eighteen portraitists with strong personalities who continuously sweep the front pages of the most prestigious magazines, such as Vanity Fair, Figaro Madame, as well as Libération and the Inrocks. To each photographer his or her personality and their own technique to create alchemy with an unfamiliar star in under five minutes. Long criticized in the name of sophisticated American taste—super retouched and smooth—their images, more natural, have since gained recognition as the French touch. Kate Barry, Jérôme Bonnet, Ludovic Carème, Claudi Carpi, Turkina Faso, Vincent Ferrané, Roberto Frankenberg, Samuel Kirszenbaum, Antoine Le Grand, Vincent Lignier, Olivier Metzger, Yann Rabanier, Jean-François Robert, Paul Rousteau, Denis Rouvre, Patrick Swirc, Benni Valsson, Rudy Waks.
Magali Jauffret is a culture journalist at the newspaper L’Humanité.
Modds, group exhibition
The 5th edition of the Portrait(s) Festival
Rendez-vous photographique de la Ville de Vichy
June 16 to September 10, 2017
Centre culturel Valéry-Larbaud