The urban landscape is more than buildings and roads; it is a series of signs, murals, and iconography that helps to define the place. Signs provide direction, giving us a frame of reference, a means to engage with opportunities that only exist in the space between us. Signs are stories on display, creating a mood with the combination of image and text that capture the imagination. Signs are an invitation, visual engagement, and if we do decide, an opportunity to participate in their offer. Signs are the lure. To buy into the sign, or not to opt out, that is the question of our times.
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