In To know a veil, Hedy Ritterman combines portraiture with the appropriation of public commercial images and public art works, presenting them in oppositional contexts, allowing new interpretations and insights into the nature of photography. In our contemporary world the personal photograph has shifted into the digital sphere while commercial photography has become part of the urban environment. The billboard, rendered unremarkable due to its pervasiveness, is Ritterman’s muse, serving as a vital role in her exploration of the intent, context and physical reality of the image.
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