Tatyana Franck, who, at a mere 30, steers the destiny of the future Musée de l’Elysée, located at the heart of a new museum campus near the Lausanne train station, and whose precocity is equaled only by her tenacity, received us with welcoming simplicity. There is no doubt that her organizational energy is going to do wonders in what has become a very competitive landscape, where the Vaud institution is going to face many challenges following the departure of Sam Stourdzé.
Partie III : Development Directions
What strong directions have you chosen to develop upon your arrival?
One of my wishes was to move towards younger audiences by developing online communication and a social media strategy. Our internet site was reworked to become trilingual (for the fall of 2016) and we organized the first finishing by exclusively communicating on social media (1,500 visitors!). We also recently organized a projection which had never been seen before with the artist JR, filling the Capitol in two hours. The younger crowd is still having problems going to the museum, but if they can initially make it through the museum doors because of a festival event, they come back. Furthermore, it was essential for me to allow visitors to take photos in the exhibition spaces, which was not always the case before my arrival. Of course, it’s necessary to respect the questions of copyright, but the two are not mutually exclusive.