Even though the Saatchi Gallery, a contemporary art institution nearing thirty, made its home in the chic and somewhat stuffy London neighborhood of Chelsea, that hasn’t stopped it embracing technology and the eccentricities of the web. In 2005, the Saatchi launched an online gallery where artists—and, starting in 2006, students—across the world could create a profile, upload their work and interact with each other. It served as a kind of arty cousin to traditional social networks.
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