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Photaumnales 2012 : Emile Loreaux

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Obsessed with the issue of consumer society, I stood on the sidelines of the Tour de France to see the show everyone was waiting for: the caravane publicitaire, a convoy of vehicles promoting the sponsors. But little did I expect to be so shocked by the behavior of the public. With the caravan approaching, they reach out and screamed as promotional toys and trinkets were thrown in the crowd. For a few minutes, the worse instincts flared no more shame stealing a pack of peanuts from a little girl, or pushing someone down to get another cheap hat. I photographed the caravan several times and in several places along the route. I tried to capture these moments when only instinct prevailed, l

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