Four days from now, Julien Frydman, director of Paris Photo Los Angeles, will know if he’s managed to win the bet he made with himself to accomplish what no one else has does before: hold a genuine photography fair on the West Coast. Four days out, and the bet is far from won. Julien is wagering big on modern and contemporary work, the fringes of photography, installations, videos and other new forms of expression. It was the day after his nomination, two years ago at Paris Photo, that he thought of America.
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