To celebrate New York Fashion Week, the creative work collective NeueHouse has invited artist and fashion photographer Erik Madigan Heck to animate the building façade at 110 East 25th Street. Heck will project images from his new publication No Photos Please onto the street windows. This marks the second occasion that NeueHouse has collaborated with artist during fashion week, the first being Cyril Duval’s Tiki Pop façade installation this past September.
No Photos Please takes the form of a loose bound photographic portfolio containing all new works by Heck in collaboration with three fashion designers per issue. Volume one, titled Pictures Not Content, focuses Erik’s lens on the designers Aganovich, Comme des Garcons, and Thom Browne. Enlisting his friend and longtime collaborator Guinevere Van Seenus, Heck interprets Aganovich’s Spring Summer 2015 collection as a series of film stills shot in the desert of Arizona. For Comme des Garcons Erik continues a series of photo-illustrations based off the runway silhouettes, appearing as collaged paper cutouts in brilliant yellows. And for the New York based designer Thom Browne, Heck captures his Spring collection in a beautifully simple studio setting, placing the focus of the imagery on the detailing and fabrication of the garments themselves.
The images serve both as an homage to each designer, as well as function as subversive guerilla style campaigns crafted by Heck to consciously blur the lines between photography, graphic design, and illustration. The portfolios are sold in an edition of 300, and contain 30 offset color prints that are held together in a screen- printed sleeve.
The publication will be sold at the Parisian boutique Colette, in addition to being available at NeueHouse for the duration of the façade display, February 17th – 22nd. A selection of Heck’s past portfolio of will also be on view in the NeueHouse Gallery through the end of the month