The advertisement’s goal is to trigger people to buy. To achieve this there are many devices. Once stripped of these “excuses”, the message remains invariably the same.
Read the full article in the French version of L’Oeil.
This article is reserved for subscribed members only. If you are already a member, you can log in here below.
Subscribe for full access to The Eye of Photography archives!
That’s thousands of images and articles, documenting the history of the medium of photography and its evolution during the last decade, through a unique daily journal. Explore how photography, as an art and as a social phenomenon, continue to define our experience of the world. Two offers are available.
Subscribe either monthly for 8 euros (€) or annually for 79 euros (€) (2 months offered).
