The videohas been running on social networks for a few days, you certainly even saw it. Here is the sentence that inspired the “If only for a second” project. June 17th, 2013 , the Mimi Foundation in collaboration with Leo Burnett France, invited 20 cancer patients to participate in a unique makeover experience. This film shows the adventure.Today, “If only for a second” the 60 pages book contains the photographs by Vincent Dixon of the 20 participants of project.
Every photo is followed by a caption, the date and the time the photo was taken and most importantly, the exact second when the person forgot about their disease.
Going through this book, the reader is carried away by laughter, giggles and carefree faces. Readers will even be surprised to have on their own faces… a smile.
This is the heart of the idea of the “If only for a second ” project, to spread smiles and happiness
To see video of making of:
http://www.youtube.com/watch?v=pMWU8dEKwXw
The book is available on the Foundation website (http://www.mimi-foundation.org/fr/ne-serait-ce-qu-une-seconde.html) the price is 60€. The entire sales price is donated to the Mimi Foundation, has made it its mission to contribute to the improvement of the quality of life of people affected by cancer, more specifically during the entire period of their chemotherapy/radiotherapy treatment.
http://www.mimi-foundation.org/fr/ne-serait-ce-qu-une-seconde.html
http://www.vincentdixon.com/
