Advertising makes women an unbridled consumer. She does not care about the fate of the images produced and stuck on the palisades, on the subway walls. By tearing them apart, lacerating them, passers-by divert them and unintentionally turn them into a different spectacle. Where the advertising enterprise wanted triumphant, radiant and seductive women appear new figures, often tragic, sometimes comical, always colorful. At the bend of a street, a corridor, a building site, they surprise the photographer who has only to stop and capture scenes where real life has regained its rights.
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