Do not tell Jan Broman that Fotografiska is a museum, it is above all a place for awakening consciences!
When, in 2007, brothers Per and Jan Broman, both passionate about photography through the influence of their father, bought this monumental industrial wasteland in Stockholm, few imagined that they would welcome a few years later more than 500 000 visitors per year.
Their goal is simple. It’s about changing the world!
To improve the level of awareness and responsibility of “guests” (This is what the visitor who has paid an entrance fee of about € 16, is called here) thanks to the power of photography, and to a proposal of sustainable consumption, of conscious food, organic, vegetarian or even vegan.
Nevertheless, day and evening, week and weekend, Fotografiska is bubbling!
Three photo exhibitions live side by side in large rooms with black walls where large formats are displayed without complex thanks to good scenography and impeccable lighting.
And Stockholmers and tourists of all ages rush to lunch or brunch in the huge restaurant-table d’hote which offers an incomparable view of the islands of the city.
On the programming side, Annie Leibovitz, Nick Brandt, Berning and Di Battista, and Irving Penn appear alongside young Swedish talents, and even very local sensibility initiatives such as a surprising “Hygiene” exhibition in 2017.
Photojournalism honored with Rahul Talukder, a Bengali street photographer converted to social documentary photography since the disaster of the collapse of Rana Plaza in 2013.
Jesper Waldersten. 250 works, sketches, films and black-and-white photos of this illustrator, counting among Sweden’s most popular contemporary artists.
And Alison Jackson, the irreverent British photographer, who questions the notions of reality, voyeurism and fantasy inherent in photography in “The Truth is Dead”, an exhibition presented until 19 May.
The success is such that the Broman brothers are preparing to open two new Fotografiska this year, in London and New York.
Resolutely, we will be there!