In February 2014, the Brazilian Post Office printed 600,000 stamps dedicated to the World Cup. In a few days, all of the 600,000 stamps had sold out on the internet and in stores.
In Rio de Janeiro, near the Maracanã stadium, where most of the World Cup games will be played in Summer 2014, is the Antigo Museu do Índio. This is the country’s only site dedicated to indigenous culture, and it has been occupied by different Indian communities for years. In March 2013, after months of struggle, the Indians were violently removed from the museum by the military police. It was done to make way for a complex of restaurants, parking lots and stores filled with products related to the 2014 World Cup.
Elsa Leydier