Anja Niemi is a creator of elaborate fictions. Both artist and subject, she reinvents the genre of self-portrait through photographic living pictures. Building on a rich tradition in photography, which is to build worlds where fantasies can be played, Niemi exercises rigorous control over her characters and places. This precision and thoroughness grants a space of freedom, which she uses to ask difficult questions, about the nature of oneself, the desire to be another and conformity. Niemi’s imagery sutures the Hitchcockian Blondes into Lynchian landscapes using two seemingly opposite aesthetic strategies – beauty and the unheimlich. The seductive beauty of...
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