The School Gallery in Paris exhibits Pernod Ricard’s new photo campaign, “Transmission”, signed by Vee Speers.
For the last 40 years, Pernod Ricard has asked artists to illustrate its annual report. By doing so, the Group has teamed up with international photographers giving them only one constraint: to use the Group’s employees as models no matter where they’re from, their position, their experience, their age, their gender, etc. Each work features employees from all over the world just like previous campaigns by Denis Rouvre, Olaf Breuning, or Eugenio Recuenco.
This year, Pernod Ricard gave carte blanche to Australian photographer Vee Speers. The artist has been living in Paris since the 1990’s after taking her first steps in Sydney. Her series “Birthday Party”¸ “Immortal”, and “Bullet Proof” have earned her worldwide recognition.
For this edition of the annual report, Vee Speers chose to focus on the theme of Transmission. This relates to the special year that’s ahead for Pernod Ricard: celebrating its 40th anniversary, changing management, changing its organization.
Vee Speers chose to present 9 diptychs to embody it. For each duo, she reinterpreted their stories with 9 poetic scenes, each underlining what unites them (a shared expertise, a transfer of know-how, a similar profession) in spite of all the cultural, geographical of generational differences that might keep them apart. They all share a common feature: being one of Pernod Ricard’s 18 000 “créateurs de convivialité”.
EXHIBITION
Transmission
Vee Speers
From 17th to 25th January 2015
School Gallery
322 rue Saint Martin
75003 Paris
