St. Moritz Art Masters, held in Switzerland from August 26 to September 3rd, launched this year its 10th edition. Once more this annual art festival was the highlight of the summer program in St. Moritz, not only offering an extensive art program, but also providing a multifaceted platform for creative and professional encounters. Renowned German photographer Peter Lindbergh exhibited at the Kempinski Hotel in Saint Moritz.
Pirelli’s identity is made up of passions: from tyres to racing, art to sport, from Pirelli Design to the famous Calendar. In a brief but evocative journey into Pirelli world, the exhibition was displayed in the “Pirelli lounge” at the Kempinski Hotel in Saint Moritz from the 25th of August to the 3rd of September.
The exhibition was in two parts: the first being 70 images of 3 Pirelli Calendars photographed by Peter Lindbergh displayed in a special section dedicated to the photographer’s collaboration with The Cal™, celebrating his third contribution to the iconic calendar: 1996, 2002, 2017. The second is “Pirelli Design” which is the evolution of the Pirelli PZero project, launched by Pirelli in the early 2000s. Its goal, in line with Pirelli’s strategic focus on the high-end car segments, is to increase the equity of the Pirelli brand by leveraging its technological know-how to develop targeted design projects in collaboration with a select number of partners that represent excellence in their respective areas of business, with the ultimate aim to offer products that are unique and iconic.
Peter Lindbergh
25th August to 3rd September, 2017
Kempinski Hotel
Via Mezdi 27
7500 St. Moritz
Switzerland
