Known for the originality of his photographs, Hiro’s photographic career began at the magazine Harper’s Bazaar in New York as a fashion, still-life and portrait photographer. Shortly after arriving in America from Japan in 1954, Hiro landed an apprenticeship in Richard Avedon’s studio. Avedon soon sent Hiro to legendary art director Alexey Brodovitch after he proved too talented not to work independently, and within a few years Hiro had risen to extraordinary fashion photography heights. Hiro began working under Brodovitch in 1956 and in 1963 he became the only photographer under contract at Harper’s Bazaar, a position he kept for the next ten years.
Now in his 80’s, although no longer under contract, Hiro continues to take assignments with the magazine. Hiro has lived up to Brodovitch’s dictum, “If you look in your camera and see something you’ve seen before, don’t click the shutter.”
In January 1982, American Photographer magazine devoted their entire issue to Hiro, asking the question “Is this Man America’s Greatest Photographer?” Richard Avedon described Hiro as “a visitor all his life”, enabling Hiro, neither completely Eastern or Western to document both cultures in his work with a perception that only comes from a certain detachment.
On view at the moment at Hamiltons, in London, is some work of esteemed photographer, selected from his diverse and dynamic oeuvre. The majority of prints in this exhibition have never been publicly seen outside of the magazine pages until now. The exhibition consists of two parts: his rarely exhibited black and white photographs in the front gallery, and his vibrant color work in the second gallery.
Hiro’s work is characterized by surprises, abnormalities, unusual lighting, Surrealism, the unreal and an astounding and constant vision. Hiro sees beauty in the extraordinary, and this is evident from the selection in the present exhibition. Mark Holborn, a specialist of Japanese photography notes: “Part of Hiro’s genius lies in his ability to transform the most mundane objects or delicate features… A toenail, the pupil of an eye, a mouth or a light-switch are seen with the same concentration. Concentration is Hiro’s most obvious quality. When he takes the whole theater of fashion to the beach, he returns with a metaphysical contemplation.” To look at a photograph of Hiro’s is then to come face to face with a picture rife with unusual lighting effects, surprising angles, juxtaposing elements and bold colors.
Hiro
January 23 to March 23, 2018
Hamiltons
13 Carlos Pl, Mayfair
London W1K 2EU
United Kingdom
