Since its creation in 1950, Picto maintains special ties with photographers by weaving a close relationship, listening to them and advising them. The family business knew how to perpetuate a state of mind from generation to generation all while continuing, year after year, to adapt to technological advances. Two years ago, the creation of an endowment fund marked a turn and made a near seventy-year bond with photographers concrete. Its intention? To support emerging talents and the numerous people involved in photography life. Two examples: providing the winners of the Prix Niépce with access to Picto’s laboratory to create artistic...
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